Activity Update January 2017

Past

  • Whidbey Island Grown (WIG) was created in 2009 by farmers, buyers, and residents.
  • A set of standards were established for producer members as well as brand standards for members to incorporate into their marketing.
  • A website, Facebook and Twitter accounts were established.
  • The program was managed primarily with part-time staff support from the Northwest Agriculture Business Center (NABC) and volunteers.
  • Members used the brand to promote WIG with signage, stickers, online support, twist ties and basic outreach.
  • The program had 44 members: 24 producers; 13 restaurant/merchants; and 7 community members/sponsors.

Present

  • The newly-formed Whidbey Island Growers Association (WIGA) has been meeting monthly for over a year and WIG has been a topic of discussion.
  • A working group of producers has formed.
  • A Farm to Table Forum is designed to gather more community input.
  • Comments are sought on a new draft mission statement for WIG: The purpose of the Whidbey Island Grown brand is to preserve and promote Whidbey Island as a destination for authentic rural, farm, culinary, and taste-driven experiences, products, and attractions.
  • Whidbey Island Conservation District has been awarded a grant to help coordinate a new marketing piece and larger marketing effort.
  • Facebook and Twitter accounts are still active - and a new website is under construction to go live soon.

Future

  • The Northwest Agriculture Business Center is applying for grants in an effort to seek long-term funding.
  • WIGA will review and revise the WIG membership requirements and standards focused on meeting our new mission statement (Spring).
  • Membership and sponsorship categories will be announced following the conclusion of the survey (Spring).
  • A WIG membership and partnership recruitment campaign will roll out this year (Spring).

New WIG marketing campaign be launched, reflecting input from the WIG membership (Summer-Fall).       

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